If You Want To Make Everyone Happy, Sell Ice Cream

In If You Want To Make Everyone Happy, Sell Ice Cream, Steven Greek, a four-time Texas high school football state championship coach with over 25 years of leadership experience, delivers a bold, no-nonsense guide to becoming a transformative leader who prioritizes impact over approval.

Drawing on the disciplined brilliance of Nick Saban’s “The Process”, Greek reveals how to build champions through focus and resilience, as explored in The Illusion of Choices: The Power of Focus and Disciplineand Atomic Habits. Chapters like Leadership and Influence: Shaping Culture Through Action and What We Do Matters empower readers to create lasting change, while Keep Going: How To Not Give Up On Your Dreams and When The Going Gets Tough inspire perseverance through adversity. Embracing The Gifts of Imperfection and The Subtle Art of Not Giving A ****, Greek challenges leaders to conquer Self-Doubt and find their unique spark in The Element.

This book is a rallying cry for coaches, entrepreneurs, and visionaries to reject the pressure to please everyone, lead with authenticity, and forge a legacy of purpose. Packed with practical strategies and real-world wisdom, If You Want To Make Everyone Happy, Sell Ice Cream equips you to stay true to your mission and win where it matters most.